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When a respondent clicks on the link to take your carefully prepared survey the first page she sees is the Introduction page. This page must convince your respondent that it is worth their while spending the time answering your carefully crafted questions.

Capture their hearts right now. If you do not you will have a high rate of non completions that can invalidate your results.

Use simple, direct words, speak from your heart about why it is important for them to click on the <Next> button and complete the survey. Make it clear "What's in it for them".

Creating the page

You have created your questionnaire and now have the initial screen in front of you. I find that an empty questionnaire always looks a bit intimidating, so I get stuck in and the task then seems much simpler.

We will come back and look at the various controls on the right of the screen later in the section about 'Editing Controls'. For now lets create our opening page.

I'm assuming that you have prepared the text for this in Word or something similar.

Tip.

Pasting directly from Word into the Web based editor for Survey Swift can have some unforeseen consequences. Behind the scenes Word uses coding for non alphabetic characters (e.g. apostrophe, quotes) that the web based editor does not understand. So, having Copied and Pasted these characters into the survey form, and they look fine, you will find that they often come out as question marks.

 

So, if you are cutting and pasting like this, then you should open up a plain text editor such as WordPad or Notepad. Then, for each sentence you are pasting into the web editor, copy it first from Word to the text editor and then copy from the text editor to Survey Swift.

 

 

Getting started.

Click on the small '+' symbol at the end of the words "Introduction page".

The selection expands to show you your editing controls.

The small pencil symbol is the link to the editor, the Saturn symbol is for multimedia. Click on the pencil symbol and the header editor opens.

All these pages must have a title. you can keep the default one or enter your own, but one must be there.

Like Chapters and Sections, you can make the page invisible. in that case you will go directly to your first question. This is not advised if you wish to encourage a good survey completion rate. Take the time to write a few words to make them feel valued.

To edit the body of the page you click the link "Edit the body of the page ". (surprise, surprise!)

Here you can type or paste your copy. We recommend pasting as described as this simple HTML editor does not have a spell checker.

You can do formatting and font colouring. use these sparingly for greater effect. Font sizing takes some getting used to. Leave it at the standard if you can. the best way to see what is going on is to come out of the editor (after clicking the disk symbol to save your work!) and test the survey.

When you have finished editing the page title and contents click the <Enter> button.

 

See how it looks - testing your work

To test the survey click on the Test button in the control panel.

That's the upwards pointing arrow on the top left of the control block. A new window will open for your testing.

You can either test the whole survey starting from the beginning or use the drop down box at the top to jump to a specific question.

If you want to edit the page further just repeat the above procedure.

Otherwise, it's time to learn about Chapters & Sections.

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  All materials (except where specifically acknowledged) (c) Survey Innovation Ltd. 2005